1. :In certain risk models, there's a concept called " exposure factor ". 2. If the asset is completely lost, the exposure factor is 1.0. 3. The exposure factor is the pecentage loss in asset value if a threat materializes. 4. The exposure factor in the media is what has changed. 5. But some potential buyers think Iran may not be ready for a convertible's high exposure factor . 6. As an example, if the asset value is reduced two thirds, the exposure factor value is 0.66. 7. All of the variables in the above equation, with the exception of contaminant concentration, are considered exposure factors . 8. Exposure factor values can be used to obtain a range of exposure estimates such as average, high-end and bounding estimates.9. Where the exposure factor is represented in the impact of the risk over the asset, or percentage of asset lost. 10. Where the "'exposure factor "'is represented in the impact of the risk over the asset, or percentage of asset lost.